Monthly Archives: April 2015

Google Mobile Search Algorithm Changes

On the 21st of April, Google began prioritizing their mobile search result based on mobile friendliness of the site code.? As Google Webmaster Blog puts it

This update:

Affects only search rankings on mobile devices!
Affects search results in all languages globally!
Applies to individual pages, not entire websites!

While the mobile-friendly change is important, Google still uses a variety of signals to rank search results. The strength of the content in which a search query is being made is very important — so even if a page with high quality content is not mobile-friendly, it could still rank high.

There are several implications to this move, first is that your site is better off if it has a mobile version. Whether you are inclined to use fully responsive or case responsive mobile site, your site needs to be responsive.

Second, is the continuation of their previous policy announced earlier this year. Google bots are looking at your site elements instead of your source code, so here again, the bot will scour through your style sheet to make sure that you have your mobile scenarios covered.

You may think that this will effect small businesses only, but if you look you may be surprised to find names such as Nintendo and Versace in the list of sites that Google does not find compliant.

Even though, the implications of this move?are not likely to be as great as all the early hype had indicated, it is still good to note that Google is modifying its algorithm not just for content, but to keep up with the times.

In order to give better guidelines, and provide helpful tools, Google webmaster blog has started the Mobile Madness Campaign (#mobilemadness). If you are interested, you should look at http://googlewebmastercentral.blogspot.com/2015/04/mobilemadness-campaign-to-help-you-go.html

Are You Ready for Credit Card Liability Shift?

What?s common between Target, Aaron Brothers, Michaels, Home Depot, P.F. Chang?s, California DMV, Goodwill, Sally’s Beauty Supply, Bebe Stores, and Staples? All these places (and many more) have experienced Card Breach over the past several months. As a result, millions of consumers, including many of us, have become victims of such breaches through exposure of credit card and personal information which has made its way to underground markets.

Over the past two decades, the Internet has made it extremely convenient and cheap to conduct business and transact sales/purchase of goods and services. A result of such convenience was the advent and ease of fraud. Irrespective of reasons for fraud, it is safe to assume that fraud is here to stay and the ?bad guys? are getting smarter. So, what are the ?good guys? doing to combat fraud, protect consumers and businesses and put a dent in how much damage the ?bad guys? cause? Well, there has been a lot of effort and various solutions in helping us protect ourselves. However, we, consumers and businesses, have let inconvenience and near term cost deter us from changing our ways and, thus, made it easier for fraudsters to perpetrate fraud.

One significant change coming to a credit card near you is called the EMV?an acronym for Europay, MasterCard, Visa?Standard. In a nutshell, EMV standards provide the technology to better secure credit card transactions through Chips installed within the cards. Some of you might have already received such chip cards from your banks. Processing chip cards requires newer/different equipment?ATMs, Point of Sale (POS) readers. Europe and Asia have been years ahead of the US in terms of adoption of this standard.

October 2015 marks a significant event in the adoption of EMV in the United States. This event is known as the Liability Shift. Although Visa, MasterCard, American Express, and Discover have their own (slightly different) timelines, generally speaking, beginning in October 2015 everyone in the transaction chain?issuer, acquirer, processor, merchant?needs to be ready to issue, and handle chip cards. Gas stations have an additional two years to comply. The entity that does not use the chip to obtain payment authorization would be held liable for the amount of fraud, and, hence, the term Liability Shift. In other words, if a customer presents a chip card merchants should obtain payment authorization using the chip card and not the magnetic stripe. Liability Shift only affects Card Present transactions but not Card Not Present or Internet transactions.

Are you ready for Liability Shift?

Please speak with your credit card processors and POS equipment providers to understand and determine next steps as soon as possible. Don?t delay, prepare for Liability Shift today. It is never too early to review your security of your card processing services and your liability in case of a fraud.

Learn. Prepare. Protect.

DWG Provides Live Social Networking at the L.A. Theatre Works 40th Anniversary Gala

 

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Dream Warrior Group provided live social media coverage for the L.A. Theatre Works ?40th Anniversary Gala on Wed, March 25th at the Beverly Hilton. Throughout the night, Dream Warrior Group took pictures and posted live updates. DWG captured live footage, and interacted with guests online with the hashtag #latw40. The night featured performances and appearances from some of Hollywood?s greats: Jane Fonda, Marsha Mason, Ed Asner, Jobeth Williams, Hector Elizondo and many more.

DWG strategically combined the use of the event hashtag while sharing and cross promoting content on Instagram, Twitter and Facebook. Live social media coverage created greater visibility of the event in search engines and also helped the audience actively contribute to the event. The Gala honored Geoffrey Cowan and celebrated 40 years to benefit LATW?s educational app. During the event fundraising efforts were promoted for LATW?s initiative. The event featured star appearances, scenes with LATW?s founding members, and a surprise finale. It was truly a fantastic night. While this is our work/expertise, it is also a lot of fun! DWG?s live social media services helps to grow fan bases as well as generate immediate traffic that can lead to long-term loyal followers.