“Am I sure my website is optimized?”
You know it is, since you did poured hours into perfectly selecting your keywords when you built your website. Everything page was SEO’ed to perfection. But it’s been a year, two, or even more since you launched your website. You’ve noticed a down-tick, over time, in your traffic. You’ve put on new shows, followed the trends, run new social media campaigns, and yet you feel as if you still can’t get seats filled. Something has changed. Or, put correctly, something hasn’t changed.
Making sure your website is optimized is boring but necessary. Everyone has a website these days, which means you’re competing for your seconds and minutes of your audience’s attention. So here are some tips to make sure your website is optimized:
- “Are you asking the right question?” Look at the following questions: “Is my site giving us what we want?” “Are we sure not getting enough traffic?” “We’re getting traffic, why it is not converting?” This is where asking yourself and your team what you need from your website.
- When was the last time you ran a keyword audit? Auditing your keywords is important. Businesses change. Business landscapes change. Search terms change. It’s important to keep your keywords up-to-date to make sure you’re A) reaching customers and B) reaching the customers you want.
- Your keywords focus only on the short-term, not the long-term: If you’re in a position where your keywords are bringing in traffic, but not converting, it could be because you’re focusing on short-term keywords, but not long-term keywords. Short-term keywords focus on the event you’re running or the biggest new things, but aren’t taking into account things like location, venue, etc., aka, you’re optimized for people searching for performances of Wicked, but the people finding you are 1,000 miles away.
Take these things into consideration, whether you’re setting your yearly marketing goals or trying to capture more market share. If you want someone to take a look at them, give us a call. We’re more than happy to help.