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young business woman optimizing keywords and SEO

3 Tips to Optimize Your Keywords

“Am I sure my website is optimized?”

You know it is, since you did poured hours into perfectly selecting your keywords when you built your website. Everything page was SEO’ed to perfection. But it’s been a year, two, or even more since you launched your website. You’ve noticed a down-tick, over time, in your traffic. You’ve put on new shows, followed the trends, run new social media campaigns, and yet you feel as if you still can’t get seats filled. Something has changed. Or, put correctly, something hasn’t changed.

Making sure your website is optimized is boring but necessary. Everyone has a website these days, which means you’re competing for your seconds and minutes of your audience’s attention. So here are some tips to make sure your website is optimized:

  • “Are you asking the right question?” Look at the following questions: “Is my site giving us what we want?” “Are we sure not getting enough traffic?” “We’re getting traffic, why it is not converting?” This is where asking yourself and your team what you need from your website.
  • When was the last time you ran a keyword audit? Auditing your keywords is important. Businesses change. Business landscapes change. Search terms change. It’s important to keep your keywords up-to-date to make sure you’re A) reaching customers and B) reaching the customers you want.
  • Your keywords focus only on the short-term, not the long-term: If you’re in a position where your keywords are bringing in traffic, but not converting, it could be because you’re focusing on short-term keywords, but not long-term keywords. Short-term keywords focus on the event you’re running or the biggest new things, but aren’t taking into account things like location, venue, etc., aka, you’re optimized for people searching for performances of Wicked, but the people finding you are 1,000 miles away.

Take these things into consideration, whether you’re setting your yearly marketing goals or trying to capture more market share. If you want someone to take a look at them, give us a call. We’re more than happy to help.

Augmented Reality In The Arts

As still uncharted territory, the words enhanced, augmented, and VR might still sound foreign. They belong more to the world of science fiction than the one we inhabit. The truth, however, is that augmented reality is rapidly becoming a popular phenomenon in gaming and entertainment, but also in the arts.

In a recent app build for one our clients, we added beacons and image recognition services to their app so that if their patrons point the device to the pictures of any of the artists, they can hear them play. If they wanted to find the concession stand, the app would direct them to the nearest station. It would tell them specials they could find, whether at the concession booth or at the gift shop.

Enhanced and Augmented reality make use of the real-world environment by overlaying new information on top of it via a device. Apps use a smartphone’s GPS, beacons, and compass to pinpoint a user’s location in space and the device’s orientation. If you’ve ever played Pokemon Go, think of that.

Virtual Reality, through its use of goggles or full mask, usually replaces the space your in with a wholly new image. It creates full immersion, such as swimming with dolphins or sitting in a concert hall.

Matt Sainsbury, a popular digital art critic, and author, argues that augmented reality is the norm and this transformation can only be for the better. Imagine being completely immersed in your next concert, and learning about the musicians in the symphony as they take the stage. Think of a ballet, and how the original set pieces can be changed with digital technology.

Even though enhanced and augmented realities are not currently integral parts of a performance, it already has its place in museums and some of the larger art organizations.

Museums have had good responses by using this technology in their exhibits. An enhanced reality component is particularly attractive for museum visitors, whether as part of guided tours by getting a nearly first-hand experience of the sights. The Chicago History Museum did something similar by introducing the Chicago 00 The Eastland Disaster app which showed users a gallery of images as they walked along the Chicago river. The Seattle Art Museum also utilized an AR app for their the Kehinde Wiley: A New Republic exhibition. Enhanced reality has reached as far as the Acropolis Museum in Athens, Greece where it brought ancient architectural remains to life by filling in lost features and restoring the once-vivid colors.

One thing is certain – enhanced and augmented realities are here to stay and these can only provide us with a richer, fuller and more satisfying experience, whether it comes to museum tours, theater performances or performing art in general.

Urgently Seeking Mobile

mobile-searchGoogle has been hinting at the need for a fully responsive site for the past year and has been pushing the page speed for a very long time. For the past several years, DWG has been working on page speeds and warning about the effects not optimizing your images has on your search results.

In June of this year, Google hinted that it will be using mobile page speed as the major key metric in ranking mobile pages in mobile search results. Google?s Gary Illyes said that the use of page speed was in the ?planning phase.? We interpret this that Google is also combining the relationship between speed and responsiveness.

At the moment, because of the Google?s algorithm when a site (mobile or desktop) is speed optimized, then the site is not penalized in its ranking. This will soon change, as a mobile-specific page speed will be a significant factor in the ranking algorithm.

Google has also confirmed that it is working on a completely separate mobile search index which is likely to be launched when Google updates its mobile-friendly algorithm. This means that if you do not have a fully responsive site, you are looking at double the amount of work for optimizing your web search ranking.

We expect based on what we are hearing that this may happen in mid-fall. But what?s the moral of this story? It?s never to early to plan as this will have a significant impact.

Google hopes to make browsing more secure

search-13476_640According to the Google webmaster blog, Google has been strongly encouraging HTTPS on all sites (no longer just e-commerce). Google hopes to make browsing more secure by showing HTTPS pages in search results with a bit more prominence. HTTPS stands for Hyper Text Transfer Protocol Secure, which is a secure version of HTTP. This is the process in which data gets sent between your browser and the website you are visiting in a secure fashion using a Secure Socket Layer (SSL). Google will now be modifying their index system in order to seek more HTTPS pages. On the blog it lists in detail what will cause Google to choose to index the HTTPS URL. Google suggests redirecting your HTTP site to your HTTPS version and implementing the appropriate header. To get the highest Google ranking, you need to consider adding a SSL to your site this year, which includes the cost of SSL certificate and installation, and maybe a dedicated IP if you don’t have one already. The cost will vary but is generaly not prohibitive. Let us know if we can provide support.

For more information about this Google update, visit the Google webmaster blog here. If you have any questions regarding this update feel free to contact us and visit our website at www.dreamwarrior.com.

 

Dream Warrior Group Attends the 2016 Theatre Bay Area Conference in San Francisco

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This last Monday Dream Warrior Group spent an uncharacteristically sunny day in Berkeley for the 2016 Theatre Bay Area Conference. Along with other sponsors we spent the day talking to performing arts and cultural organizations, many of them from Northern California, about their web presence, ticketing and CRM challenges. There was great spirit in the multiple sessions that ranged from ?Speed Consulting? to a ?Playwriting Cabaret.? The fact that the hashtag was #tBACON16 had no impact on our attendance. But bacon is delicious.

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Dream Warrior Group Attends the 2016 Arts Reach Conference in NYC

artsreachnycollageDream Warrior Group recently attended the 2016 Arts Reach Conference?in New?York?from March?17th to 19th. This visit was filled with pleasant introductions, presentations, and one on one’s with many arts organizations. DWG presented about Understanding the Lurker’s Journey and?the New Mobile Paradigm.

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During these presentations and one on one’s, DWG shared technological recommendations to a room?full of enthusiastic?listeners. It was a pleasure to have the opportunity to share some of our web expertise and of course we had to stop at the iconic Statue of Liberty while in the big apple.

Why is a Fully Responsive Web Site Vital?

Nami:? ?Well, IT JUST IS.?

Now, a bit more detail because you are probably wondering why Nami, our CTO and all-around problem solver and wizard has come to this conclusion.

What is it? – Responsive design refers to your site?s ability to adjust to fit any screen size, whether the site is being viewed on a desktop, laptop, tablet or smart phone. Responsive design is one of the highest priorities for any web site.

User-friendly ? There are numerous studies and data pieces you can find through a search that talk to you about the increase in use of mobile devices.? While there may be some debate about the amount of actual commerce happening on mobile, there is no debate that it is growing.? Your visitors demand an easy to view site or they will go elsewhere or express their distress. A user-friendly responsive site has these characteristics:

? Everything visual loads quickly – resizing appropriately within the viewable space
? Text is appropriately sized for the device and flows within the viewable space
? Content format changes seamlessly within the viewable space
? The basic mouse functionality of the site becomes thumb functions (e.g. mouse over)
? Useful mobile information (e.g. phone number, links) are easily accessible and clickable

Case Responsive is no longer enough ? While even two years ago, a case responsive site (meaning that select pages were served to mobile devices) was meeting the needs of the mobile user ? they no longer do.? Gone are the days when stripes or bands of content are enough, visitors demand everything and if designed properly can see and do everything.? (Particularly those of us who have slightly larger phones.)

Google The importance of mobile search means that your site must be available in an easily accessible, size appropriate form on mobile devices, and tablets. If the site isn?t responsive, mobile users will have a hard time viewing and navigating, which can result in Google lowering your ranking in their search. Google?s recent updates (search algorithm) indicate ?mobile friendly? prioritization.

What happens if I say no? ? First and foremost, you may lose business.? Even if that does not prove to be a significant loss, the public perception of your business could become old and out of touch.? This usually translates to a shift in user type away from the younger users which demand the latest on their mobile viewing environment.

So, as Nami said at the beginning ?A responsive site is vital.?

Dream Warrior Group Attends the 2015 Arts Reach Conference in San Francisco

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Dream Warrior Group recently attended the Fall 2015 National Arts Marketing, Development & Ticketing Conference in San Francisco from October 22nd to Saturday, October 24th. This visit was filled with warm introductions, presentations and shared experiences in the world of arts organizations.?DWG presented about Understanding the Lurker?s Journey and the New Mobile Paradigm. Here at DWG, we know how important it is to convert visitors to buyers/donors as well as increased mobile and tablet usage.

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During a lunch with the experts Q&A, DWG shared technological recommendations to a table full of eager listeners. It was truly an unforgettable experience and we are so glad to have had the opportunity to share some of our web expertise.