By: Leslie-Ann Fletcher, Social Media Marketing & Promotion CoordinatorYour website is a reflection of your brand and your business. Often times a website is the first thing a customer sees, and that is why making a good impression that lets potential patrons know what a brand is all about is so important. After all first impressions are everything. Below I have listed 6 must haves for your website.? Of course, there are a lot more things you need but these are some of the essential things a website needs to be effective.
A descriptive about page: When potential buyers visit your website you want them to know what your company is about and what services or products you provide. If a person comes to a website and it does not have an about page it can leave them confused and cause them to exit a site quickly, and you do not want that.
Contact Information: People NEED to know how to contact a business. This may seem like a no brainer but sometimes people forget to include the most pertinent information. Every website should have a designated section just for contact information. You want to make sure people can easily communicate with your company so there are no missed opportunities.
Social Media Links/Icons: I cannot tell you how many times I have gone on a website that didn?t have social media links and it made me weary. In 2016 social media is a driving force and it is crucial in being a lead player in your niche; because believe me your competition has social media and is using it to their advantage. Sometimes I see websites that have no social media links but they actually do have social media pages. By not providing those avenues on your website you are limiting your reach by not allowing your audience to engage with you and by giving the impression that you are not familiar with social media.
Call to Action Buttons: Call to action buttons provide instruction to your audience to provoke a response. For example having a ?Call Us Today? button, or ?Find our More?. These buttons cause visitors to take action which can convert them into customers.
Responsive Design: Today most people use their cell phones and tablets as well as laptops and other devices. If a website is not responsive it will cause many mobile and tablet visitors to exit a site because it won?t be easy to read and navigate.
Newsletter Sign up to build your list: Every website should have a way to build a company?s email list. A newsletter is a perfect way to do this, because it gives patrons the opportunity to stay up to date on a company while also giving a business the chance to build email contact lists for marketing purposes. It is a win win!
There are a multitude of features that a website should have in order to be effective. The ones listed in this article are just a few essential ingredients needed to make a brand not only accessible but successful. If you have any questions feel free to contact us today.
By: Leslie-Ann Fletcher of DWG According to Entrepreneur.com, branding is the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. Branding is that and so much more. Branding is imperative for businesses because it showcases a business? identity across the digital landscape; it is the first thing potential customers see. Branding is vital because it will help your company stand out from the mass of solicitations while also creating the framework of a business? culture. A company?s logo is an integral part of a company because it is what should appear on your website, promotional materials, and social media. Incoherent branding can be confusing and will make it hard to differentiate from different companies. For example, using two different logos or taglines to represent your company could certainly be ambiguous. If your company?s website has one logo and then uses a completely different one on social media, people could very well assume that two different companies are being represented. Branding allows for added value, and is critical because it makes your company more recognizable and can portray your business as the only one that can provide a specific solution or the best solution. It confirms credibility, differentiation and authenticity. A brand is a promise; a promise that you keep. Consistent branding is effective and indispensable to a business? success because it makes it easier for people to trust the company, its mission and innovation. A lack of branding can result in a company getting lost in the sea of many other businesses in its niche. Dream Warrior Group recently re-branded the Old Town La Quinta website with a new look and logo. Branding informs potential patrons about what you are selling and why. People are loyal to brands and will become repeat customers if you have strong branding. People are also more likely to do business with companies they are familiar with and have dependable and consistent branding across all channels. People know what to expect and will advise others about your brand if you provide a memorable experience. Brands that instill confidence in others will get more referrals. Most importantly branding drives your marketing identity and can elicit positive emotional responses, which helps provide consistent results.
A well-designed landing page engages and informs while making a good first impression. It is a chance to show potential customers what a company stands for and why they should become affiliated. The following steps will help you design the perfect landing page.
Compelling Headline The first thing a visitor will see when they visit a landing page is the headline. It should draw the user in and compel them to read more. The message should be clear and concise. Though a headline may only consist of a few words, it is the most important element of the page. The headline may make the difference between gaining a customer and driving one away. Take some time writing a few headlines and see how your colleagues respond to them. Choose wisely. Immaculate Grammar So often website designers pay close attention to the look and functionality of the website but not to the copy. The copy on a landing page must be well written and grammar impeccable. It?s a good idea to hire a professional copywriter and have various members of the team proof the page before it goes live. Poor grammar and spelling errors do not elicit trust. Show the user your attention to detail. Building Trust A strategically designed landing page will include trust building components like testimonials, reviews, press mentions, guarantee seals, and 3rd party trust and security certification (Better Business Bureau, VeriSign, etc.). These trust builders may make the difference between a visitor signing up on a landing page, or simply reading and leaving. Trust = conversions. Use a Strong Call-to-Action Essential to the efficacy of the landing page is a clear call to action. Once the visitor has read the headline, there should be a crystal clear next step. A large button or pop-up works well. Buttons and Offers Above the Fold Don?t make the visitor scroll to see the important information. Make sure your offer and call to action is above the fold. Place buttons right in the center of the page where the eye can see them. For buttons use bright colors and readable fonts. See how my design for Compass Moda, a new image recognition style app, has a clear button asking the user to try it. Test Test Test A landing page can be optimized for conversions over time. You can try out different call to action approaches, different copy, and switch images. See how changing these elements increase or decrease your conversion rate. This is a good time to hone in on what works so you can use this knowledge in your website design. Use Images and Videos That Relate to Copy Incorporating motivational speeches, videos of user testimonials, and product images into a landing page can encourage viewers to become customers/followers. Avoid Links Do not use unnecessary links on a landing page. You do not want anything to distract or draw the users away. Keep them focused on your offer. What Colors Are Good for Different Sites? Studies have proven that the use of color in a website influences the users in a number of ways. Selecting the right colors for the intended outcome is the key. Study the following information and choose the colors that best encourage the action you want the visitor to take. Conclusion If you are designing a landing page or a website homepage, you will be most successful if you follow the guidelines above. It is entirely possible to produce a visually stunning design that strategically accomplishes the marketing goals of the company. Good luck with your next design!