Category Archives: Potpourri

Urgently Seeking Mobile

mobile-searchGoogle has been hinting at the need for a fully responsive site for the past year and has been pushing the page speed for a very long time. For the past several years, DWG has been working on page speeds and warning about the effects not optimizing your images has on your search results.

In June of this year, Google hinted that it will be using mobile page speed as the major key metric in ranking mobile pages in mobile search results. Google?s Gary Illyes said that the use of page speed was in the ?planning phase.? We interpret this that Google is also combining the relationship between speed and responsiveness.

At the moment, because of the Google?s algorithm when a site (mobile or desktop) is speed optimized, then the site is not penalized in its ranking. This will soon change, as a mobile-specific page speed will be a significant factor in the ranking algorithm.

Google has also confirmed that it is working on a completely separate mobile search index which is likely to be launched when Google updates its mobile-friendly algorithm. This means that if you do not have a fully responsive site, you are looking at double the amount of work for optimizing your web search ranking.

We expect based on what we are hearing that this may happen in mid-fall. But what?s the moral of this story? It?s never to early to plan as this will have a significant impact.

Google hopes to make browsing more secure

search-13476_640According to the Google webmaster blog, Google has been strongly encouraging HTTPS on all sites (no longer just e-commerce). Google hopes to make browsing more secure by showing HTTPS pages in search results with a bit more prominence. HTTPS stands for Hyper Text Transfer Protocol Secure, which is a secure version of HTTP. This is the process in which data gets sent between your browser and the website you are visiting in a secure fashion using a Secure Socket Layer (SSL). Google will now be modifying their index system in order to seek more HTTPS pages. On the blog it lists in detail what will cause Google to choose to index the HTTPS URL. Google suggests redirecting your HTTP site to your HTTPS version and implementing the appropriate header. To get the highest Google ranking, you need to consider adding a SSL to your site this year, which includes the cost of SSL certificate and installation, and maybe a dedicated IP if you don’t have one already. The cost will vary but is generaly not prohibitive. Let us know if we can provide support.

For more information about this Google update, visit the Google webmaster blog here. If you have any questions regarding this update feel free to contact us and visit our website at www.dreamwarrior.com.

 

Dream Warrior Group Attends the 2016 Theatre Bay Area Conference in San Francisco

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This last Monday Dream Warrior Group spent an uncharacteristically sunny day in Berkeley for the 2016 Theatre Bay Area Conference. Along with other sponsors we spent the day talking to performing arts and cultural organizations, many of them from Northern California, about their web presence, ticketing and CRM challenges. There was great spirit in the multiple sessions that ranged from ?Speed Consulting? to a ?Playwriting Cabaret.? The fact that the hashtag was #tBACON16 had no impact on our attendance. But bacon is delicious.

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Dream Warrior Group Attends the 2016 Arts Reach Conference in NYC

artsreachnycollageDream Warrior Group recently attended the 2016 Arts Reach Conference?in New?York?from March?17th to 19th. This visit was filled with pleasant introductions, presentations, and one on one’s with many arts organizations. DWG presented about Understanding the Lurker’s Journey and?the New Mobile Paradigm.

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During these presentations and one on one’s, DWG shared technological recommendations to a room?full of enthusiastic?listeners. It was a pleasure to have the opportunity to share some of our web expertise and of course we had to stop at the iconic Statue of Liberty while in the big apple.

Why is a Fully Responsive Web Site Vital?

Nami:? ?Well, IT JUST IS.?

Now, a bit more detail because you are probably wondering why Nami, our CTO and all-around problem solver and wizard has come to this conclusion.

What is it? – Responsive design refers to your site?s ability to adjust to fit any screen size, whether the site is being viewed on a desktop, laptop, tablet or smart phone. Responsive design is one of the highest priorities for any web site.

User-friendly ? There are numerous studies and data pieces you can find through a search that talk to you about the increase in use of mobile devices.? While there may be some debate about the amount of actual commerce happening on mobile, there is no debate that it is growing.? Your visitors demand an easy to view site or they will go elsewhere or express their distress. A user-friendly responsive site has these characteristics:

? Everything visual loads quickly – resizing appropriately within the viewable space
? Text is appropriately sized for the device and flows within the viewable space
? Content format changes seamlessly within the viewable space
? The basic mouse functionality of the site becomes thumb functions (e.g. mouse over)
? Useful mobile information (e.g. phone number, links) are easily accessible and clickable

Case Responsive is no longer enough ? While even two years ago, a case responsive site (meaning that select pages were served to mobile devices) was meeting the needs of the mobile user ? they no longer do.? Gone are the days when stripes or bands of content are enough, visitors demand everything and if designed properly can see and do everything.? (Particularly those of us who have slightly larger phones.)

Google The importance of mobile search means that your site must be available in an easily accessible, size appropriate form on mobile devices, and tablets. If the site isn?t responsive, mobile users will have a hard time viewing and navigating, which can result in Google lowering your ranking in their search. Google?s recent updates (search algorithm) indicate ?mobile friendly? prioritization.

What happens if I say no? ? First and foremost, you may lose business.? Even if that does not prove to be a significant loss, the public perception of your business could become old and out of touch.? This usually translates to a shift in user type away from the younger users which demand the latest on their mobile viewing environment.

So, as Nami said at the beginning ?A responsive site is vital.?

DWG Attends the 2015 “Lamp Meets 30” Fall Affair

Our CEO, LaMae Weber, CTO, Nami Ataee, and our CCO, Linda Ortiz attended the 2015 ?Lamp Meets 30? Fall Affair benefit on October 14th, 2015 at the Taglyan Complex. The event host for the event was, Sam Rubin of KTLA. Lamp Community raised over $200,000 and the evening was a great success. DWG is proud to give back to the community by supporting Lamp Community.

Our CEO, LaMae Weber, the host of the event – Sam Rubin of KTLA, and our CCO , Linda Ortiz.

 

Now You Can Unsend an Email!

Ever wish you could unsend an email? Now you can with Google?s latest Gmail update. On Monday, June 22nd, Google added an undo send option to Gmail. This new feature now allows people to cancel an email if they end up changing their minds. This is a great new feature, but don?t get too excited just yet; you only have a few seconds after immediately sending to decide if you want to undo what you did. The new feature allows you to cancel within 30 seconds before sending an email. This feature was already available in Gmail Labs. Gmail Labs are pre-release features that users can enable in their Gmail settings. This feature will be available two weeks from Monday.

No more accidentally sending a baby picture meant for your mom to your supervisor! Now you can stop a disaster with the click of a button!?At DWG we use Google Apps to manager our calendars and mail as many of you likely do, so we were happy to see this update.? We can say Oops!

For more info on this update check out Google?s blog here http://googleappsupdates.blogspot.com/2015/06/undo-send-for-gmail-on-web.html

Dream Warrior Group Attends the 2015 Arts Reach Conference in Toronto

Dream Warrior Group attended the 2015 Arts Reach Conference in Canada from May 19th to May 20th. The most remarkable thing about DWG?s first visit to Arts Reach Toronto was the people.? What a remarkable and warm city and community of arts organizations.? We laughed, met fabulous people, learned and shared some of our experiences and technology recommendations.

We presented on Lean Decision-making in the Digital Marketing process — as a company, we believe it’s important for Arts Organizations to understand their choices and the options that are available….and that the most expensive is not always the best or right choice.

DWG also updated the group on mobile technologies and the map ahead.? Any digital plans should consider the mobile presence…and what does/does not work for your organization and the patrons you know so well.

This will be added to our To Do list every year.? A good time was had by all. It was a great opportunity to share DWG?s web expertise.

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Future of APP development is in the Cider

By: Behnam Ataee, CTO

Last week, I stumbled across the release of a student project at Columbia University which allows you to run native applications for iOS on Android!

Cider: Native Execution of iOS Apps on Android Cider, an operating system compatibility architecture that can run applications built for different mobile ecosystems, iOS or Android, together on the same smartphone or tablet. Cider enhances the domestic operating system, Android, of a device with kernel-managed, per-thread personas to mimic the application binary interface of a foreign operating system, iOS, enabling it to run unmodified foreign binaries. This is accomplished using a novel combination of binary compatibility techniques including two new mechanisms: compile-time code adaptation, and diplomatic functions. Compile-time code adaptation enables existing unmodified foreign source code to be reused in the domestic kernel, reducing implementation effort required to support multiple binary interfaces for executing domestic and foreign applications. Diplomatic functions leverage per thread personas, and allow foreign applications to use domestic libraries to access proprietary software and hardware interfaces. We have built a Cider prototype, and demonstrate that it imposes modest performance overhead and runs unmodified iOS and Android applications together on a Google Nexus tablet running the latest version of Android.

This is wonderful news for many developers. It may well have begun the end of writing applications on 2 platforms. Soon, you can write in one platform and port across. Given the current build, it is decidedly advantage iOS, since you could conceivably write an application on iOS and Android users will be able to use it without any major overhaul.

The details of the project can be read HERE*. And below is the video of Youtube, which was created for project demo.