Category Archives: SEO

young business woman optimizing keywords and SEO

3 Tips to Optimize Your Keywords

“Am I sure my website is optimized?”

You know it is, since you did poured hours into perfectly selecting your keywords when you built your website. Everything page was SEO’ed to perfection. But it’s been a year, two, or even more since you launched your website. You’ve noticed a down-tick, over time, in your traffic. You’ve put on new shows, followed the trends, run new social media campaigns, and yet you feel as if you still can’t get seats filled. Something has changed. Or, put correctly, something hasn’t changed.

Making sure your website is optimized is boring but necessary. Everyone has a website these days, which means you’re competing for your seconds and minutes of your audience’s attention. So here are some tips to make sure your website is optimized:

  • “Are you asking the right question?” Look at the following questions: “Is my site giving us what we want?” “Are we sure¬†not getting enough traffic?” “We’re getting traffic, why it is not converting?” This is where asking yourself and your team what you need from your website.
  • When was the last time you ran a keyword audit? Auditing your keywords is important. Businesses change. Business landscapes change. Search terms change. It’s important to keep your keywords up-to-date to make sure you’re A) reaching customers and B) reaching the customers you want.
  • Your keywords focus only on the short-term, not the long-term: If you’re in a position where your keywords are bringing in traffic, but not converting, it could be because you’re focusing on short-term keywords, but not long-term keywords. Short-term keywords focus on the event you’re running or the biggest new things, but aren’t taking into account things like location, venue, etc., aka, you’re optimized for people searching for performances of Wicked, but the people finding you are 1,000 miles away.

Take these things into consideration, whether you’re setting your yearly marketing goals or trying to capture more market share. If you want someone to take a look at them, give us a call. We’re more than happy to help.

Urgently Seeking Mobile

mobile-searchGoogle has been hinting at the need for a fully responsive site for the past year and has been pushing the page speed for a very long time. For the past several years, DWG has been working on page speeds and warning about the effects not optimizing your images has on your search results.

In June of this year, Google hinted that it will be using mobile page speed as the major key metric in ranking mobile pages in mobile search results. Google?s Gary Illyes said that the use of page speed was in the ?planning phase.? We interpret this that Google is also combining the relationship between speed and responsiveness.

At the moment, because of the Google?s algorithm when a site (mobile or desktop) is speed optimized, then the site is not penalized in its ranking. This will soon change, as a mobile-specific page speed will be a significant factor in the ranking algorithm.

Google has also confirmed that it is working on a completely separate mobile search index which is likely to be launched when Google updates its mobile-friendly algorithm. This means that if you do not have a fully responsive site, you are looking at double the amount of work for optimizing your web search ranking.

We expect based on what we are hearing that this may happen in mid-fall. But what?s the moral of this story? It?s never to early to plan as this will have a significant impact.