Category Archives: Social Conciousness

DWG Attends the 2015 “Lamp Meets 30” Fall Affair

Our CEO, LaMae Weber, CTO, Nami Ataee, and our CCO, Linda Ortiz attended the 2015 ?Lamp Meets 30? Fall Affair benefit on October 14th, 2015 at the Taglyan Complex. The event host for the event was, Sam Rubin of KTLA. Lamp Community raised over $200,000 and the evening was a great success. DWG is proud to give back to the community by supporting Lamp Community.

Our CEO, LaMae Weber, the host of the event – Sam Rubin of KTLA, and our CCO , Linda Ortiz.

 

What Exactly Is SEO And How Can It Help A Business?

seo-592740_1280SEO is an acronym used quite often in the digital marketing world. SEO stands for “search engine optimization” and it is crucial in the success of an online site. It has a significant impact on how many people will visit your site. Search Engine Optimization is the process of ?improving traffic to a given website by increasing the site?s visibility in search engine results? (BusinessDictionary, 2014). For example, if a person is looking for Hawaii resorts, and your business is a Hawaiian resort, you want to show up on the first page of search results. People are most likely to click on the links that come up first. An SEO expert is someone who is in charge of making sure your site looks like the best resource for a particular subject. If you cannot be found online, then you will not get any traffic to your website, which will result in no sales. There are many SEO techniques that can be used to make a site more searchable and optimized for great results. Techniques SEO experts use are:

? Placing strategic backlinks,

? Performing thorough keyword research

? Studying target audiences.

? Placing appropriate tags on the site

One way in which search engines rank your site is by way of ?spiders? that crawl the web to determine how relevant your site is based on what people are searching for. For example, if you offer chronic pain relief, your website might want to include words like “chronic pain”, “relief”, “pain”, and so on to make sure that you will be found for that particular search (it?s important you select these phrase combinations carefully). Also, if well-trafficked and ranked sites are linking back to your site, then you gain more authority. For example,

if there are two sites that market the same type of product, the one that has more referrals (links) will be seen as more credible (these must be real links ? you actually can be penalized for non-relevant ?junk? links). We recommend considering hiring a marketing company to handle all of your SEO efforts (like Dream Warrior). SEO involves many different methods and techniques, and can take away from the time you will need to focus on your business ? it?s nearly a full-time job just to keep up with changes in the Search Engine Ranking processes ? such as Google?s algorithms.

DWG Attends the 2014 Lamp Community Fall Affair

By: Leslie-Ann Fletcher of DWG

Nami, Andy and Linda at the LAMP Fall Affair 2014

Nami, Linda and Andy at the LAMP Fall Affair 2014

Nami Ataee, LaMae Weber, Karim Bouzzit and Linda Ortiz attended the Random Acts, 2014 Lamp Fall Affair benefit on October 1st, 2014 at the Pacific Design Center chaired by our CEO LaMae Weber. Andy Dylan, Vanessa Silberman, Maya Nehru, Avantika Nehru, Vanessa Butler, Vivian Mayer and many other DWG clients joined us for the fun. LAMP-October-1-2014-Jett-Loe (73 of 100) LAMP-October-1-2014-Jett-Loe (66 of 100) LAMP’s Community Fall Affair benefit featured a catered dinner by Wolfgang Puck and music by Ellis Hall – The Ambassador of Soul and

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Jazz MarloniLAMP-October-1-2014-Jett-Loe (24 of 100)us of The Colburn School honoring HBO Documentary Films. Now celebrating its 29th year of service, Lamp continues to be a pioneer in permanent support housing and remain unrelenting in its mission to end homelessness by improving the health and building the self-sufficiency of men and women living with mental illness in Los Angeles.

.LaMae at the LAMP Fall Affair 2014

Nami at the LAMP Fall Affair 2014

Nami at the LAMP Fall Affair 2014

   
LaMae and Nami at the LAMP Fall Affair 2014

LaMae and Nami at the LAMP Fall Affair 2014

     

DWG is proud to give back to the community by supporting LAMP community.

http://lampcommunity.org/Compass Girls