SEO is an acronym used quite often in the digital marketing world. SEO stands for “search engine optimization” and it is crucial in the success of an online site. It has a significant impact on how many people will visit your site. Search Engine Optimization is the process of ?improving traffic to a given website by increasing the site?s visibility in search engine results? (BusinessDictionary, 2014). For example, if a person is looking for Hawaii resorts, and your business is a Hawaiian resort, you want to show up on the first page of search results. People are most likely to click on the links that come up first. An SEO expert is someone who is in charge of making sure your site looks like the best resource for a particular subject. If you cannot be found online, then you will not get any traffic to your website, which will result in no sales. There are many SEO techniques that can be used to make a site more searchable and optimized for great results. Techniques SEO experts use are:
? Placing strategic backlinks,
? Performing thorough keyword research
? Studying target audiences.
? Placing appropriate tags on the site
One way in which search engines rank your site is by way of ?spiders? that crawl the web to determine how relevant your site is based on what people are searching for. For example, if you offer chronic pain relief, your website might want to include words like “chronic pain”, “relief”, “pain”, and so on to make sure that you will be found for that particular search (it?s important you select these phrase combinations carefully). Also, if well-trafficked and ranked sites are linking back to your site, then you gain more authority. For example,
if there are two sites that market the same type of product, the one that has more referrals (links) will be seen as more credible (these must be real links ? you actually can be penalized for non-relevant ?junk? links). We recommend considering hiring a marketing company to handle all of your SEO efforts (like Dream Warrior). SEO involves many different methods and techniques, and can take away from the time you will need to focus on your business ? it?s nearly a full-time job just to keep up with changes in the Search Engine Ranking processes ? such as Google?s algorithms.