Category Archives: Social Media

young business woman optimizing keywords and SEO

3 Tips to Optimize Your Keywords

“Am I sure my website is optimized?”

You know it is, since you did poured hours into perfectly selecting your keywords when you built your website. Everything page was SEO’ed to perfection. But it’s been a year, two, or even more since you launched your website. You’ve noticed a down-tick, over time, in your traffic. You’ve put on new shows, followed the trends, run new social media campaigns, and yet you feel as if you still can’t get seats filled. Something has changed. Or, put correctly, something hasn’t changed.

Making sure your website is optimized is boring but necessary. Everyone has a website these days, which means you’re competing for your seconds and minutes of your audience’s attention. So here are some tips to make sure your website is optimized:

  • “Are you asking the right question?” Look at the following questions: “Is my site giving us what we want?” “Are we sure not getting enough traffic?” “We’re getting traffic, why it is not converting?” This is where asking yourself and your team what you need from your website.
  • When was the last time you ran a keyword audit? Auditing your keywords is important. Businesses change. Business landscapes change. Search terms change. It’s important to keep your keywords up-to-date to make sure you’re A) reaching customers and B) reaching the customers you want.
  • Your keywords focus only on the short-term, not the long-term: If you’re in a position where your keywords are bringing in traffic, but not converting, it could be because you’re focusing on short-term keywords, but not long-term keywords. Short-term keywords focus on the event you’re running or the biggest new things, but aren’t taking into account things like location, venue, etc., aka, you’re optimized for people searching for performances of Wicked, but the people finding you are 1,000 miles away.

Take these things into consideration, whether you’re setting your yearly marketing goals or trying to capture more market share. If you want someone to take a look at them, give us a call. We’re more than happy to help.

Augmented Reality In The Arts

As still uncharted territory, the words enhanced, augmented, and VR might still sound foreign. They belong more to the world of science fiction than the one we inhabit. The truth, however, is that augmented reality is rapidly becoming a popular phenomenon in gaming and entertainment, but also in the arts.

In a recent app build for one our clients, we added beacons and image recognition services to their app so that if their patrons point the device to the pictures of any of the artists, they can hear them play. If they wanted to find the concession stand, the app would direct them to the nearest station. It would tell them specials they could find, whether at the concession booth or at the gift shop.

Enhanced and Augmented reality make use of the real-world environment by overlaying new information on top of it via a device. Apps use a smartphone’s GPS, beacons, and compass to pinpoint a user’s location in space and the device’s orientation. If you’ve ever played Pokemon Go, think of that.

Virtual Reality, through its use of goggles or full mask, usually replaces the space your in with a wholly new image. It creates full immersion, such as swimming with dolphins or sitting in a concert hall.

Matt Sainsbury, a popular digital art critic, and author, argues that augmented reality is the norm and this transformation can only be for the better. Imagine being completely immersed in your next concert, and learning about the musicians in the symphony as they take the stage. Think of a ballet, and how the original set pieces can be changed with digital technology.

Even though enhanced and augmented realities are not currently integral parts of a performance, it already has its place in museums and some of the larger art organizations.

Museums have had good responses by using this technology in their exhibits. An enhanced reality component is particularly attractive for museum visitors, whether as part of guided tours by getting a nearly first-hand experience of the sights. The Chicago History Museum did something similar by introducing the Chicago 00 The Eastland Disaster app which showed users a gallery of images as they walked along the Chicago river. The Seattle Art Museum also utilized an AR app for their the Kehinde Wiley: A New Republic exhibition. Enhanced reality has reached as far as the Acropolis Museum in Athens, Greece where it brought ancient architectural remains to life by filling in lost features and restoring the once-vivid colors.

One thing is certain – enhanced and augmented realities are here to stay and these can only provide us with a richer, fuller and more satisfying experience, whether it comes to museum tours, theater performances or performing art in general.

DWG Provides Live Social Networking at the L.A. Theatre Works 40th Anniversary Gala

 

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Dream Warrior Group provided live social media coverage for the L.A. Theatre Works ?40th Anniversary Gala on Wed, March 25th at the Beverly Hilton. Throughout the night, Dream Warrior Group took pictures and posted live updates. DWG captured live footage, and interacted with guests online with the hashtag #latw40. The night featured performances and appearances from some of Hollywood?s greats: Jane Fonda, Marsha Mason, Ed Asner, Jobeth Williams, Hector Elizondo and many more.

DWG strategically combined the use of the event hashtag while sharing and cross promoting content on Instagram, Twitter and Facebook. Live social media coverage created greater visibility of the event in search engines and also helped the audience actively contribute to the event. The Gala honored Geoffrey Cowan and celebrated 40 years to benefit LATW?s educational app. During the event fundraising efforts were promoted for LATW?s initiative. The event featured star appearances, scenes with LATW?s founding members, and a surprise finale. It was truly a fantastic night. While this is our work/expertise, it is also a lot of fun! DWG?s live social media services helps to grow fan bases as well as generate immediate traffic that can lead to long-term loyal followers.

What Exactly Is SEO And How Can It Help A Business?

seo-592740_1280SEO is an acronym used quite often in the digital marketing world. SEO stands for “search engine optimization” and it is crucial in the success of an online site. It has a significant impact on how many people will visit your site. Search Engine Optimization is the process of ?improving traffic to a given website by increasing the site?s visibility in search engine results? (BusinessDictionary, 2014). For example, if a person is looking for Hawaii resorts, and your business is a Hawaiian resort, you want to show up on the first page of search results. People are most likely to click on the links that come up first. An SEO expert is someone who is in charge of making sure your site looks like the best resource for a particular subject. If you cannot be found online, then you will not get any traffic to your website, which will result in no sales. There are many SEO techniques that can be used to make a site more searchable and optimized for great results. Techniques SEO experts use are:

? Placing strategic backlinks,

? Performing thorough keyword research

? Studying target audiences.

? Placing appropriate tags on the site

One way in which search engines rank your site is by way of ?spiders? that crawl the web to determine how relevant your site is based on what people are searching for. For example, if you offer chronic pain relief, your website might want to include words like “chronic pain”, “relief”, “pain”, and so on to make sure that you will be found for that particular search (it?s important you select these phrase combinations carefully). Also, if well-trafficked and ranked sites are linking back to your site, then you gain more authority. For example,

if there are two sites that market the same type of product, the one that has more referrals (links) will be seen as more credible (these must be real links ? you actually can be penalized for non-relevant ?junk? links). We recommend considering hiring a marketing company to handle all of your SEO efforts (like Dream Warrior). SEO involves many different methods and techniques, and can take away from the time you will need to focus on your business ? it?s nearly a full-time job just to keep up with changes in the Search Engine Ranking processes ? such as Google?s algorithms.

What Social Media Platform is the Best for Your Business?

social-media-398296_1280By: Leslie-Ann Fletcher of DWG

In a society in which technology is always changing and expanding, social media has become a vital part of a business? success. With many different social media platforms, it can be difficult to know which ones to focus on, and which ones will be the most successful. Depending on the business, using social media on multiple platforms might be beneficial for a brand or focusing on one or two social media platforms might prove to be more successful. This article will focus on four social media platforms; Facebook, Twitter, Instagram and Pinterest, and will help?decide which is the best suitable platforms to leverage your business.

Some businesses have a target audience that is an older demographic and are not very tech savvy or social media friendly, and while this is definitely true for some older people, it is not true for all. In fact according to the Global Web Index Study, the fastest growing demographic on Twitter is the 55-64 year age bracket. Another important thing to note is that according to Facebook’s earning call, 189 million of Facebook?s users are ?mobile only,? which means there are millions of users who are not accessing their Facebook profiles from a desktop or a laptop. It is very important to know how well your content is displaying on mobile devices, as not being able to navigate on a phone may cost you a conversion.

With 71% of adults online, Facebook is the biggest social media platform and should be used for?all business types to promote brand awareness (Pew, 2014). Facebook is FB-f-Logo__blue_144great for promoting brand awareness and also for developing engaging conversations with consumers. Also with?Facebook advertising tools, it is possible to reach a specific target based on user information such as job title, age and location. Facebook users are very active so it is very important that you create content that demands a response to get the conversation going; for example, asking questions, putting on contests, posting great pictures and shareable content. People share content that they find adds value and once they click the share button they are displaying that content to other people on their friends list and it continues like a spiral effect.

Instagram_Icon_LargeFor target audiences of a young demographic, using Twitter and Instagram may prove beneficial, as these social media platforms have a large amount of young users. There are 27% of people in the US aged 18-29 on Twitter, and over 90% of Instagram users are under the age of 35 (Business Insider, Twitter_logo_blue2014). Instagram is best for businesses that are image friendly, e.g., restaurants, fashion platforms, photographers, artists, and designers. It is imperative to be consistent and to put time and care into posting images. Having good quality photos can make a business stand out in the crowd.

According to Nielsen data, the majority of users on Pinterest are women. Pinterest_Logo_RedWomen?make?up?84%?of its users (Wishpond, 2014). For target audiences that include mainly women, Pinterest maybe the social media platform of choice. Pinterest has one of the best ROI for businesses?because a very large percentage of its users are in the $50,000 a year income bracket. In fact 70% of Pinterest users use the platform to get ideas on what to buy and what DIY projects to do (Wishpond, 2014). Pinterest is a great platform for interior design businesses, DIY,?home, fashion and jewelry, etc.

When choosing social media platforms that best fit a business? needs it is important to focus on demographics and statistics. With any social media platform it is important to be consistent and to make sure to engage with the audience while also providing useful and shareable content. Engaging in social media efforts can effectively assist in building customer acquisition and loyalty. If it is not possible to maintain multiple accounts on various social media platforms due to a lack of time and resources, it is important to choose one and really devote time and effort to developing a social media presence that can immensely increase your audience.

Twitter gets 2 thumbs up

About a month ago, Twitter released an update to its search in order to allow companies to connect with followers more readily, and listen to their input. Initial update was the auto-complete feature, and ?people you follow? results for searches for a simplified pursuit of hashtags. Even though these new features happen to be pretty drastic improvement for navigating through the universe of tweets, we have also noticed some impressive improvement to the search algorithm itself. The quality of the results have been steadily improving, and in a recent event where we manned the social media station, we were pleasantly surprised with the ease with which the audience was tagging along with our hashtags. Two thumbs up for Twitter, for this change ?