Tag Archives: google algorithms

Urgently Seeking Mobile

mobile-searchGoogle has been hinting at the need for a fully responsive site for the past year and has been pushing the page speed for a very long time. For the past several years, DWG has been working on page speeds and warning about the effects not optimizing your images has on your search results.

In June of this year, Google hinted that it will be using mobile page speed as the major key metric in ranking mobile pages in mobile search results. Google?s Gary Illyes said that the use of page speed was in the ?planning phase.? We interpret this that Google is also combining the relationship between speed and responsiveness.

At the moment, because of the Google?s algorithm when a site (mobile or desktop) is speed optimized, then the site is not penalized in its ranking. This will soon change, as a mobile-specific page speed will be a significant factor in the ranking algorithm.

Google has also confirmed that it is working on a completely separate mobile search index which is likely to be launched when Google updates its mobile-friendly algorithm. This means that if you do not have a fully responsive site, you are looking at double the amount of work for optimizing your web search ranking.

We expect based on what we are hearing that this may happen in mid-fall. But what?s the moral of this story? It?s never to early to plan as this will have a significant impact.

What Exactly Is SEO And How Can It Help A Business?

seo-592740_1280SEO is an acronym used quite often in the digital marketing world. SEO stands for “search engine optimization” and it is crucial in the success of an online site. It has a significant impact on how many people will visit your site. Search Engine Optimization is the process of ?improving traffic to a given website by increasing the site?s visibility in search engine results? (BusinessDictionary, 2014). For example, if a person is looking for Hawaii resorts, and your business is a Hawaiian resort, you want to show up on the first page of search results. People are most likely to click on the links that come up first. An SEO expert is someone who is in charge of making sure your site looks like the best resource for a particular subject. If you cannot be found online, then you will not get any traffic to your website, which will result in no sales. There are many SEO techniques that can be used to make a site more searchable and optimized for great results. Techniques SEO experts use are:

? Placing strategic backlinks,

? Performing thorough keyword research

? Studying target audiences.

? Placing appropriate tags on the site

One way in which search engines rank your site is by way of ?spiders? that crawl the web to determine how relevant your site is based on what people are searching for. For example, if you offer chronic pain relief, your website might want to include words like “chronic pain”, “relief”, “pain”, and so on to make sure that you will be found for that particular search (it?s important you select these phrase combinations carefully). Also, if well-trafficked and ranked sites are linking back to your site, then you gain more authority. For example,

if there are two sites that market the same type of product, the one that has more referrals (links) will be seen as more credible (these must be real links ? you actually can be penalized for non-relevant ?junk? links). We recommend considering hiring a marketing company to handle all of your SEO efforts (like Dream Warrior). SEO involves many different methods and techniques, and can take away from the time you will need to focus on your business ? it?s nearly a full-time job just to keep up with changes in the Search Engine Ranking processes ? such as Google?s algorithms.