Tag Archives: keywords

young business woman optimizing keywords and SEO

3 Tips to Optimize Your Keywords

“Am I sure my website is optimized?”

You know it is, since you did poured hours into perfectly selecting your keywords when you built your website. Everything page was SEO’ed to perfection. But it’s been a year, two, or even more since you launched your website. You’ve noticed a down-tick, over time, in your traffic. You’ve put on new shows, followed the trends, run new social media campaigns, and yet you feel as if you still can’t get seats filled. Something has changed. Or, put correctly, something hasn’t changed.

Making sure your website is optimized is boring but necessary. Everyone has a website these days, which means you’re competing for your seconds and minutes of your audience’s attention. So here are some tips to make sure your website is optimized:

  • “Are you asking the right question?” Look at the following questions: “Is my site giving us what we want?” “Are we sure¬†not getting enough traffic?” “We’re getting traffic, why it is not converting?” This is where asking yourself and your team what you need from your website.
  • When was the last time you ran a keyword audit? Auditing your keywords is important. Businesses change. Business landscapes change. Search terms change. It’s important to keep your keywords up-to-date to make sure you’re A) reaching customers and B) reaching the customers you want.
  • Your keywords focus only on the short-term, not the long-term: If you’re in a position where your keywords are bringing in traffic, but not converting, it could be because you’re focusing on short-term keywords, but not long-term keywords. Short-term keywords focus on the event you’re running or the biggest new things, but aren’t taking into account things like location, venue, etc., aka, you’re optimized for people searching for performances of Wicked, but the people finding you are 1,000 miles away.

Take these things into consideration, whether you’re setting your yearly marketing goals or trying to capture more market share. If you want someone to take a look at them, give us a call. We’re more than happy to help.

Parallax Scrolling and SEO

According to Awwwards.com, Parallax scrolling is an ?animation technique which simulates 3D depth by moving the background slower than the layers in the foreground.? Parallax design allows for up and down scrolling of a single page that continues to show new content as you scroll. One of the benefits of a Parallax website is the breathtaking design. It provides for a unique, engaging 3D experience. With the implementation of the use of a single page for an entire site complications could arise with search engine optimization.

Parallax sites cannot have multiple H1 headers because it is all on a single page. As a result of this parallax sites don?t have meta descriptions or separate title tags; features that help search engines index a website. Keyword optimization plays a very integral role in SEO. A parallax site usually only allows for the optimization of one keyword rather than multiple keywords on multiple content pages. It is also very hard to measure a site?s analytics because it is hard to determine where a majority of the traffic is going to since it is all on a single page. Other challenges with Parallax revolve around load times, such as use of multiple images and multiple videos.With a slower loading time, parallax does not work well on mobile in an age when mobile is becoming more and more prevalent among viewers. Due to these very reasons a parallax site is better for a brand that is already established, for example NIKE. A huge brand will not need to rely heavily on search engines to attract traffic because they already have a large fan base, whereas a lesser known brand will have a harder time gaining initial traffic. While these issues can be problematic there are a few steps that can be taken to make sure that a parallax site is SEO friendly such as: ? Providing internal links to different sections to allow search engines to index parts of your content ? Having a section on the website that does not use parallax to allow for the possibility of various pages (urls) It is essential to do appropriate research before deciding if parallax is right for you.