When incorporating video on your website, it is essential to choose the best video player for your website and your content. Your video player should have a quick loading time, offer HD quality and should inspire users to take action. If you choose an optimal video player then users will be more likely to share your content as well as click on ads. ?According to a Kaltura White Paper, when choosing the best video platform it is important to ensure your video player has these key components:
Quick Loading Time: If your video takes a long time to load you will lose viewers and people won?t stay to watch your entire video. According to the Kaltura White Paper, after two seconds people lose patience and anything past that time increases abandonment rate.
Responsive Videos: The world has become highly technical and a majority of society uses smart phones, tablets, and many other technological devices with different screen sizes. It is just as essential to have a website that is responsive on all devices as it is to have responsive video. Many times if a viewer visits a website that has video and it cannot be played on their smart phone or it looks distorted they abandon ship and move on to a website that does allow for easy viewing. If your video player cannot deliver video to any device you will lose a lot of viewers due to a lack of convenience.
Ability to Maximize Monetization: Your video player should allow the opportunity to monetize your video content with ease. Digital ads are becoming more and more prominent daily and it could be beneficial to take advantage of these opportunities. In order to do this your video player needs to allow for transparent delivery of your ads. Some people op to use YouTube and other free video sharing sites to monetize their content. While this may be an easy option, it also results in a loss of revenue because you have to give whichever video sharing site you are using a portion of your profits. When you cut out the middle man you are more in control of your profits from ads because you are dealing with advertisers directly.
Customizable Video: ?Consistent branding across multiple platforms is central to an online strategy and that is why it is vital to be able to customize your video player to have similar colors and fonts to your website/brand. When you use a professional video platform you will have more freedom in customization. Most times free players have a distinct look and may clash with your brand?s appearance. Also you want to be able to drive traffic and by keep your video player aligned with your brand you encourage promotion of your brand. Some features that you may want to include that you may not be able to incorporate using a free solution are, on-video watermark, animated logos, clickable logos and more.? With free solutions you may have limitations and it is imperative that you have the ability to customize past a certain point if needed.
A Video Player that protects your content: Copyright issues are becoming more prevalent every day. When creating original content, it is critical to prevent others from downloading that content and doing whatever they want with it. A good video player will provide protection and will use DRM technology to encrypt content.
A Video Player that provides analytics: Being able to see very clear analytics is in implementing an online video strategy. With some free solutions the analytics provided is limited. With a good video player you will be able to track views that show the play to impression ratio, and keep track of bandwidth and storage.
These components are just a few things to keep in mind when choosing a video player for your website. It is important to look at your company?s needs and see which option will be best for you. You can find more information and things to look for when choosing a video player in the Kaltura White Paper.
Note: DWG is a Kaltura partner but is also familiar and works with other adaptable platforms.