You know it is, since you did poured hours into perfectly selecting your keywords when you built your website. Everything page was SEO’ed to perfection. But it’s been a year, two, or even more since you launched your website. You’ve noticed a down-tick, over time, in your traffic. You’ve put on new shows, followed the trends, run new social media campaigns, and yet you feel as if you still can’t get seats filled. Something has changed. Or, put correctly, something hasn’t changed.
Making sure your website is optimized is boring but necessary. Everyone has a website these days, which means you’re competing for your seconds and minutes of your audience’s attention. So here are some tips to make sure your website is optimized:
“Are you asking the right question?” Look at the following questions: “Is my site giving us what we want?” “Are we sure not getting enough traffic?” “We’re getting traffic, why it is not converting?” This is where asking yourself and your team what you need from your website.
When was the last time you ran a keyword audit? Auditing your keywords is important. Businesses change. Business landscapes change. Search terms change. It’s important to keep your keywords up-to-date to make sure you’re A) reaching customers and B) reaching the customers you want.
Your keywords focus only on the short-term, not the long-term: If you’re in a position where your keywords are bringing in traffic, but not converting, it could be because you’re focusing on short-term keywords, but not long-term keywords. Short-term keywords focus on the event you’re running or the biggest new things, but aren’t taking into account things like location, venue, etc., aka, you’re optimized for people searching for performances of Wicked, but the people finding you are 1,000 miles away.
Take these things into consideration, whether you’re setting your yearly marketing goals or trying to capture more market share. If you want someone to take a look at them, give us a call. We’re more than happy to help.
Google has been hinting at the need for a fully responsive site for the past year and has been pushing the page speed for a very long time. For the past several years, DWG has been working on page speeds and warning about the effects not optimizing your images has on your search results.
In June of this year, Google hinted that it will be using mobile page speed as the major key metric in ranking mobile pages in mobile search results. Google?s Gary Illyes said that the use of page speed was in the ?planning phase.? We interpret this that Google is also combining the relationship between speed and responsiveness.
At the moment, because of the Google?s algorithm when a site (mobile or desktop) is speed optimized, then the site is not penalized in its ranking. This will soon change, as a mobile-specific page speed will be a significant factor in the ranking algorithm.
Google has also confirmed that it is working on a completely separate mobile search index which is likely to be launched when Google updates its mobile-friendly algorithm. This means that if you do not have a fully responsive site, you are looking at double the amount of work for optimizing your web search ranking.
We expect based on what we are hearing that this may happen in mid-fall. But what?s the moral of this story? It?s never to early to plan as this will have a significant impact.
According to Awwwards.com, Parallax scrolling is an ?animation technique which simulates 3D depth by moving the background slower than the layers in the foreground.? Parallax design allows for up and down scrolling of a single page that continues to show new content as you scroll. One of the benefits of a Parallax website is the breathtaking design. It provides for a unique, engaging 3D experience. With the implementation of the use of a single page for an entire site complications could arise with search engine optimization.
Parallax sites cannot have multiple H1 headers because it is all on a single page. As a result of this parallax sites don?t have meta descriptions or separate title tags; features that help search engines index a website. Keyword optimization plays a very integral role in SEO. A parallax site usually only allows for the optimization of one keyword rather than multiple keywords on multiple content pages. It is also very hard to measure a site?s analytics because it is hard to determine where a majority of the traffic is going to since it is all on a single page. Other challenges with Parallax revolve around load times, such as use of multiple images and multiple videos.With a slower loading time, parallax does not work well on mobile in an age when mobile is becoming more and more prevalent among viewers. Due to these very reasons a parallax site is better for a brand that is already established, for example NIKE. A huge brand will not need to rely heavily on search engines to attract traffic because they already have a large fan base, whereas a lesser known brand will have a harder time gaining initial traffic. While these issues can be problematic there are a few steps that can be taken to make sure that a parallax site is SEO friendly such as: ? Providing internal links to different sections to allow search engines to index parts of your content ? Having a section on the website that does not use parallax to allow for the possibility of various pages (urls) It is essential to do appropriate research before deciding if parallax is right for you.
SEO is an acronym used quite often in the digital marketing world. SEO stands for “search engine optimization” and it is crucial in the success of an online site. It has a significant impact on how many people will visit your site. Search Engine Optimization is the process of ?improving traffic to a given website by increasing the site?s visibility in search engine results? (BusinessDictionary, 2014). For example, if a person is looking for Hawaii resorts, and your business is a Hawaiian resort, you want to show up on the first page of search results. People are most likely to click on the links that come up first. An SEO expert is someone who is in charge of making sure your site looks like the best resource for a particular subject. If you cannot be found online, then you will not get any traffic to your website, which will result in no sales. There are many SEO techniques that can be used to make a site more searchable and optimized for great results. Techniques SEO experts use are:
? Placing strategic backlinks,
? Performing thorough keyword research
? Studying target audiences.
? Placing appropriate tags on the site
One way in which search engines rank your site is by way of ?spiders? that crawl the web to determine how relevant your site is based on what people are searching for. For example, if you offer chronic pain relief, your website might want to include words like “chronic pain”, “relief”, “pain”, and so on to make sure that you will be found for that particular search (it?s important you select these phrase combinations carefully). Also, if well-trafficked and ranked sites are linking back to your site, then you gain more authority. For example,
if there are two sites that market the same type of product, the one that has more referrals (links) will be seen as more credible (these must be real links ? you actually can be penalized for non-relevant ?junk? links). We recommend considering hiring a marketing company to handle all of your SEO efforts (like Dream Warrior). SEO involves many different methods and techniques, and can take away from the time you will need to focus on your business ? it?s nearly a full-time job just to keep up with changes in the Search Engine Ranking processes ? such as Google?s algorithms.